Wednesday, August 19, 2015


L'Oreal brow stylist plumper

Are brow products taking over the drugstore?  What is going on??  The past couple years eyebrow makeup was a department the drugstore was definitely lacking in, but within the past six months or so I would say every drugstore line is coming out with a new brow product.  We got gels, pencils, pomades…you name it, the drugstore is launching it.  Well not being able to resist a beauty trend I went out and purchased the L’Oreal Brow Stylist Plumper in the shade ‘Medium to Dark.’  The product has been receiving lots of good reviews on beauty blogs and YouTube alike and I couldn’t wait to put this baby to the test.  Keep reading to find out my thoughts!

L'Oreal brow mascara
L'Oreal Brow Stylist Plumper Wand

Ok, so the run down…this product retails for $7.99 and comes in three shades: ‘Light to Medium,’ ‘Medium to Dark,’ and ‘Transparent.’  It can be purchased at most drugstores and I purchased mine at Ulta.  This product is advertised as a brow gel mascara that aims to shape and set brows while plumping with their ‘fiber-infallible’ infused formula.  (Think same idea as Benefit Gimme Brow.)  Directions suggest to “Apply in short upward strokes following your brow shape and comb through to blend and plump brows.”

Ok, so now on to what I did and didn’t like…

  • Keeps your brows in place.  There could be hurricane level winds and your brow hairs would not move.  This products packs some serious setting power.
  • Price.  At $8 this product is a steal compared to it’s high end counterparts.
  • Decent color selection.  Granted there are only two colors and a clear option, but I feel the color offerings could work for pretty much everyone and the ‘Medium to Dark’ option I chose was very pigmented.

  • I think the “fiber-infused formula” is bogus.  I did not experience any plumping of my brow hair and I think Benefit did a much better job with this concept in their Gimme Brow offering.
  • The brush was too big for me.  I got brow gel under and above my brow every time I used this and let me tell you it was not easy to get off.  Maybe I have small brows??  But I would have much preferred a smaller wand. 

Bottom Line:  
If you already have thick brows and are solely looking for a little grooming and a setting gel to keep your brow hairs in place you will probably love this.  But for me, I hated it.  I hate to say I “hate” a product, but this just did not work with my sparse brows at all.  I much, MUCH prefer the Benefit Gimme Brow for the smaller brush and “thickening” feature I found much more prominent in that product.  Also, this did not fill in my brows at all.  I would have to go in with a powder to fill in patches and then follow up with the gel.  But even then, the brow goop that I had to get off around my brow bone after using this product just wouldn't be worth it to me. 

L'Oreal Brow before after
On the left is my bare brows right is one coat of the L'Oreal Brow Stylist Plumper in Medium to Dark.

Sadly this was a dud for me and will be gifted to a fuller browed friend.  (Cara Delevigne a package is in the mail for you.)  My search for a great brow product at the drugstore continues…do you guys have any recommendations??  I can’t give up my search this easily.  I adore my Anastasia Brow Wiz, but If I could find a cheaper alternative I would be delighted.  Leave me your suggestions in the comments below.  And if you have tried this product, did you have better luck than me??  

xoxo Nicole

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